In a new article, Why inclusive marketing means accessible marketing, KR Liu, Google’s Head of Brand Accessibility, shares her perspective on inclusion as a person with a disability.
The disability community continues to be underrepresented and undervalued in advertising. Great ads should reflect everyone, including the 1 billion people who identify as disabled, and control 8 trillion dollars in spending.
Three core principles include:
- Involving disabled people in the process (Nothing About Us Without Us)
- Considering intersectionality
- Making accessibility a continual commitment